With the rise of streaming services and the decline of traditional cable TV, the advertising landscape is rapidly changing. One of the biggest shifts in recent years has been the expansion of connected TV ads in Dubai. As more and more people turn to streaming services for their entertainment, businesses are finding new opportunities to reach their target audience through connected TV advertising.

What are Connected TV Ads?

Connected TV ads are advertisements that are delivered through streaming services on internet-connected devices such as smart TVs, gaming consoles, and streaming devices like Roku or Apple TV. These ads are typically targeted to specific audiences based on demographics, interests, and viewing habits, making them more effective than traditional TV ads.

The Growth of Connected TV Ads in Dubai

Dubai has seen a significant increase in the use of connected TV ads in recent years. According to a report by Magna Global, connected TV ad spending in the Middle East and Africa is expected to reach $1.5 billion by 2023, with Dubai being a major contributor to this growth. This is due to the high internet penetration rate in Dubai, with over 90% of households having access to the internet.

Dubai residents consume video content from various platforms such as YouTube, Netflix, Amazon Prime, TOD, Bein Connect, Shahid, and many other popular platforms. These platforms provide a wide range of video content and entertainment options for Dubai residents.

Benefits of Connected TV Ads in Dubai

Connected TV ads in Dubai offer several benefits compared to traditional TV ads. One of the main advantages is the ability to target specific audiences based on demographics, interests, and viewing habits. This ensures that ads are seen by the right audience, increasing the chances of engagement and conversion.

Another benefit is the ability to track and measure the effectiveness of connected TV ads. Unlike traditional TV ads, connected TV ads provide valuable data on impressions, clicks, and conversions. This data helps businesses optimize their advertising campaigns and make informed decisions for future strategies.

Connected TV ads are also more flexible, cost-effective, and measurable than cable or linear TV ads. Unlike fixed schedules and high prices associated with traditional TV ads, connected TV ads offer greater flexibility and affordability. Advertisers can use data and analytics to optimize their campaigns and track performance, ensuring maximum return on investment.

In summary, connected TV ads in Dubai offer greater targeting capabilities, tracking and measurement features, flexibility, cost-effectiveness, and accountability compared to traditional TV ads. Advertisers can leverage these benefits to reach their target audience effectively and achieve better results.

How to Get Started with Connected TV Ads in Dubai

If you’re interested in incorporating connected TV ads into your advertising strategy in Dubai, there are a few steps you can take to get started. First, you’ll need to determine your target audience and the streaming services they are most likely to use. Then, you can work with a connected TV ad platform or a media agency to create and deliver your ads.

It’s also important to have a strong creative strategy for your ads. 

With the rise of ad-free streaming services, viewers have become more selective about the ads they watch. This means that your ad needs to be engaging, relevant, and visually appealing to capture the viewer’s attention. If you need assistance, you can always contact an expert Connected TV ads agency like Marketyme to help you strategize and generate results

The Future of TV Advertising in Dubai

As more and more people cut the cord and turn to streaming services for their entertainment, the use of connected TV ads in Dubai is only expected to grow. Businesses that want to stay ahead of the curve and reach their target audience in a more targeted and measurable way should consider incorporating connected TV ads into their advertising strategy.

Have you tried connected TV ads in Dubai? Share your experience in the comments below.